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Simply put, a digital attraction can help leisure and attraction industry professionals – such as trampoline parks, FEC’s, softplay locations, fitness clubs as well as hotels and resorts – become successful and stay relevant for their millennial and centennial visitors. However, digital activities can no longer be simple, but need to entertain one or more people for longer periods of time, while generating repeat visits.

Read the article to find out:

  • why and how to choose a digital attraction over an analogue one

  • which features help to increase repeatability and grow play-value

  • what locations are digital attractions best suited for

  • what are the next trends for the digital attraction industries

This article was written based on an interview with Dr. Raine Kajastila, a specialist in digital attraction technologies. 

This article was written based on an interview with Dr. Raine Kajastila who has a strong background and experience in digital interaction technologies and international business from a combination of both academia and industry.